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*'''Technology''': WikipediaServers, isbandwidth, non-profitmaintenance, butdevelopment. it'sWikipedia is the #5 website in the world, –and servingit 470runs millionon peoplea everyfraction monthof withwhat billionsother oftop pagewebsites viewsspend.
* We work hard to keep our operation lean. Google might have close to a million servers. Yahoo has something like 13,000 staff. We have 679 servers and 95 staff.
'''People''': The other top 10 websites have thousands of employees. We have fewer than 100, making your donation a great investment in a highly-efficient not-for-profit organization.
* We will never run ads. Commerce is fine. Advertising is not evil. But it doesn't belong in Wikipedia.
* If everyone reading this made a small donation, we would only have to fundraise for a few hours. Not everyone can or will donate, but each year just enough people decide to give.
* We only raise what we need. When we've raised our budget, we stop fundraising for the year.
* This year, please consider making a donation of {{2012FR/Switch/AppealAmount|language=en|country={{{country}}}|amount=all|$5, $20, $50}} or whatever you can to protect and sustain Wikipedia.
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