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== Where your donation goes ==
* Wikipedia is non-profit, but it's the #5 website in the world – serving 470 million people every month with billions of page views.
 
* We work hard to keep our operation lean. Google might have close to a million servers. Yahoo has something like 13,000 staff. We have 679 servers and 95 staff.
'''Technology''': Servers, bandwidth, maintenance, development. Wikipedia is one of the top 10 websites in the world, and it runs on a fraction of what other top websites spend.
* We will never run ads. Commerce is fine. Advertising is not evil. But it doesn't belong in Wikipedia.
 
* If everyone reading this made a small donation, we would only have to fundraise for a few hours. Not everyone can or will donate, but each year just enough people decide to give.
'''People and Projects''': The other top websites have thousands of employees. Wikimedia Foundation has about {{numstaff}} staff and contractors to support a wide variety of projects, making your donation a great investment in a highly-efficient not-for-profit organization.
* We only raise what we need. When we've raised our budget, we stop fundraising for the year.
* This year, please consider making a donation of {{2012FR/AppealAmountSwitch|language=en|country={{{country}}}|amount=all|$5, $20, $50}} or whatever you can to protect and sustain Wikipedia.